Friday, August 30, 2013

Twitter: Journalists' worst enemy or best friend?


The introduction of social media sites such a Twitter has taken the role of the journalist on a raging rollercoaster. Now news is a 24-hour cycle, it’s about audience participation and most importantly, who can break a story first.

Journalists no longer depict the top news stories for the day. The newsworthiness will be determined by the amount of tweets, likes or hash tags. The audience holds the crystal ball, however it is the journalists that have the skills to investigate and tell the stories. If a story is broken in the morning it will be seen as old by the afternoon. This has resulted in Journalists having to post stories instantaneously, their role is all about multitasking and being efficient.


Twitter describes their networking site as a “real-time information network that connects you to the latest stories, ideas and news”. I find it interesting to note that twitter classifies themselves as connecting you to the news, what I would like to know is whether people feel that this domain is a trustworthy news source?

Jay Baer coauthor of, ‘The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social’ Says “Ultimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer”.

He may be right that speed wins the majority of the time, however it’s hard to beat an investigative piece of journalism. Journalists push the boundaries, they dig deeper, uncover further information and then tell it to the world.

Jason Chatfield’s article ‘Go Forth and Verify’ provides a great insight into the role of the journalist in the age of social media. A statement which really stuck with me was “when official sources say something, a journalists job isn’t to report it, its to check that its true”.

I not think Twitter is damaging to journalism, I actually think Twitter is an incredible source to use, if used appropriately. When engaging with Twitter journalists need to be extremely careful and make sure their sources are reliable.

Twitter and journalists can maintain a very healthy partnership and the below YouTube link will show you just that! 

Enjoy!!

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