The word ‘churnalism’ is a term used which
derived from author Nick Davies and if you haven’t heard of the expression, it
simply describes the poor practices of modern day
journalists who "churn" or recycle news stories off the wire, Internet
and media releases without appropriate critical investigation.
Unfortunately Journalists no
longer have the time to go out and investigate stories because it is more
important to break a story first. This is why the use of the word ‘churnalism’
is increasingly being used, so how does society feel about ‘churnalism’
are they even aware that is occurring?
"In this commercialised
world, you have journalists who instead of being active gatherers of news -
going out and finding stories and making contacts and doing funny old-fashioned
things like checking facts, they've become instead passive processors of
second-hand information." he said
Journalist Roy Greenslade believes that
journalists have always seen themselves as superior to PR professionals, when
really they equally rely on each other.
“Journalists have always
felt superior to PRs. They like to see themselves as servants of the public
holding aloft the banner of freedom and regard PRs as the servants of vested
interests who deny the people their right to know”
In this era, with the rise
of a so-called spin-doctoring class, journalists have been even more critical
of their public relations counterparts.” Mr. Greeslade said
It is very common for media
releases to be published almost identically in the news without any further
investigation. This is due to the continual push to deliver instant news, but
also due to the decreasing workforce. The role of the journalist has increased
and they are required to carry out numerous jobs at a time, including; interviewing,
taking photo’s, writing the story, and finally uploading to a number of mediums.
So the moral to this story
is to not always trust the source you are viewing, there are always ulterior
motives and you will find that some journalists won’t have time or are too lazy to carrying out the appropriate
research.
However whether it be 'churnalism' or journalism, there is quality out there. Quality journalists investigate
and verify their stories and as Oscar Wiled said:
“By giving us the opinions
of the uneducated, journalism keeps us in touch with the ignorance of the
community.”
― Oscar Wilde